# What is a CEO

A CEO is the team leader for the company. The role they play evolves drastically across the lifespan of a company. Every company requires a different CEO. However, there are some common basic responsibilities.

**Jobs to be done**

This is a good list to start with:

1. To build the team and culture
2. To align the company vision
3. To sell the product to customers
4. To sell yourself and the company to investors
5. To make the hard decisions

You can judge a lot about a company by its CEO. Early investment decisions are based on the founder, not the business. To excel at this job, you need to have done the internal work first: self-awareness, emotional regulation, clarity of purpose.


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